Introduction. The relevance of the study is caused by an increase in the efficiency and accessibility of education in the context of global digitalization and digital transformation of the contemporary world, which is certainly reflected in the media transformation of legal phenomena and concepts. The media sphere is saturated with content that has both scientific and educational potential. The improvement of IT technologies and new media is focused on the development of legal media content. Legal culture, concepts and phenomena in the context of digital and media transformation are adapting to new formats of the media sphere and digital reality. The aim of the article is to identify and study the educational potential of media content in the context of the formation of the legal culture of the individual in new conditions.
Materials and methods. The research methodology is based on criterial, utilitarian, competence-based approaches. Evaluative analysis is used to “weigh” the quality of media content and the educational tasks being solved. The study is based on critical discursive analysis. At the preliminary stage, the section of the main blogs was analyzed for the presence/absence of legal educational media content. At the second stage, the videos were ranked and the popular ones were selected, which were given a qualitative assessment.
Research results. The media sphere in the 21st century, with the advent of new digital technologies, is actively using modern media formats that allow the development of educational content aimed at raising the level of legal culture. The value of media transformation plays an important role for consumers of educational legal media content in the process of meeting individual educational needs and forming individual educational paths.
Conclusion. The transformation of legal culture into legal media culture proves the demand for and popularization of media content of legal content by Internet users. The authors came to the conclusion that high-quality legal media content evokes an adequate response from Internet users and enhances the legal culture of an individual in the context of global digitalization and sociocultural transformations.
Keywords: media sphere, media transformation, global digitalization, legal culture, legal values, media content, legal educational media content, legal literacy
For Reference: Tomyuk, O. N., Diachkova, A. V., Dudchik, A. Yu., & Kerimov, A. A. (2022). The educational potential of media content in the context of the formation of the individual legal culture. Perspektivy nauki i obrazovania – Perspectives of Science and Education, 60 (6), 583-597. doi: 10.32744/pse.2022.6.35

Information about the authors:
Olga N. Tomyuk (Russia, Moscow) - Cand. Sci. (Philosophy), Head of Research and Monitoring Department. Corporate University of Moscow Education. E-mail: tomyukon@corp-univer.ru. ORCID ID: 0000-0001-9524-8364. Scopus ID: 57211983935 Anna V. Diachkova (Russia, Ekaterinburg) - Associate Professor, Cand. Sci. (Economics), Associate Professor of the Department of Economic Theory and Economic Policy. Ural Federal University named after the first President of Russia B. N. Yeltsin. E-mail: a.v.diachkova@urfu.ru. Scopus Author ID: 57211156711. ORCID ID: 0000-0003-4970-1820 Andrei Yu. Dudchik (Republic of Belarus, Minsk) - Associate Professor, Cand. Sci. (Philosophy), Deputy Director for Research, Institute of Philosophy. National Academy of Sciences of Belarus | Associate Professor, Department of Philosophy of Culture, Faculty of Philosophy and Social Sciences. Belarusian State University. E-mail: dudchik@philosophy.by. ORCID ID: 0000-0002-6810-5103. Scopus Author ID: 57211980303 Alexander A. Kerimov (Russia, Ekaterinburg) - Associate Professor, Dr. Sci. (Politics), Associate Professor of political science Department of political science and sociology. Ural Federal University named after the First President of Russia B. N. Yeltsin. E-mail: kerimov68@mail.ru. ORCID ID: 0000-0002-5807-9810. Scopus Author ID: 57215904379
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